AREAS OF EXPERTISE
01PRODUCT STRATEGY & DISCOVERY
02UX DESIGN & OPTIMISATION
03UI DESIGN & DESIGN SYSTEMS
04AI-DRIVEN DESIGN & PROTOTYPING
EXPERTISE
I combine product thinking, UX design, and experimentation to turn complex challenges into intuitive digital experiences that deliver value for users and businesses.
SKILLS
PRODUCT STRATEGY & DISCOVERY
I help teams understand complex challenges, uncover user needs and business opportunities, and define a clear product direction. By combining research, data and stakeholder input, I turn ambiguity into actionable insights.
SELECTED WORK
Defined the product direction based on user research and business goals, resulting in a focused roadmap.
UX DESIGN & OPTIMISATION
I design and improve end-to-end user journeys, with a focus on reducing friction and increasing conversion. I validate solutions through testing and iteration to ensure real impact for the users and the business.
SELECTED WORK
Redesigned the application funnels for home, contents and liability insurance, resulting in higher conversion and more sales.
UI DESIGN & DESIGN SYSTEMS
I design intuitive, consistent and accessible interfaces that bring clarity to complex information. I work with design systems to ensure scalability, consistency and efficient collaboration with development teams.
SELECTED WORK
Designed a high-end, content-driven website with a focus on brand experience, performance and a flexible design system.
AI-DRIVEN DESIGN & PROTOTYPING
I use AI tools and emerging technologies to work smarter, explore ideas faster and design new types of digital experiences. From AI-powered features to intelligent prototypes, I help teams unlock the potential of AI in a responsible and user-centered way.
SELECTED WORK
Experimented with AI-driven concepts to explore new user experiences and validate value early in the product process.
LET'S WORK TOGETHER
I'm open to new opportunities, from full-time roles to freelance projects.
Let's connect and explore how I can help your team.
